Turning Your Creativity into a Craft Business: Lessons from My Journey 

I remember that mix of excitement and nerves — wanting to turn what I love into something real. It’s such a brilliant (and sometimes bumpy) journey, and there are a few things I’ve learnt that might help if you’re just getting started.

1) Know why you’re doing it
It’s easy to get swept up in the idea of selling your work, but at the core, do you love the making? That passion is what keeps you going when things feel slow, uncertain, or frustrating. It’s your anchor when the business side gets tricky.

2) Protect your creative time
Time to make doesn’t magically appear. I’ve learnt to carve it out and hold onto it fiercely. Without it, I start to feel stuck, uninspired, and disconnected from why I started in the first place.

3) Be open to learning
You don’t need to know everything at once — none of us do. From pricing to Instagram, marketing, and selling, it’s all part of the process. You’ll get better as you go, and mistakes are just steps along the way.

4) Expect highs and lows
Some days you’ll feel unstoppable. Others, not so much. That’s all part of it. It doesn’t mean you’re doing it wrong — it just means it’s real, and it’s part of growing your craft business.

5) Passion is the start, not the whole thing
Loving what you do is powerful, but so is learning how to price, plan, and promote. I’m still figuring it out, bit by bit — and that’s okay. The business grows with you, alongside your creative practice.

Even after more than 20 years in this business, I’m still learning and adapting. If you’re just starting out, maybe this gives you a little encouragement. It’s not always easy, but it can be incredibly rewarding — and you’re definitely not alone.

So take that first step, keep making, and remember why you started. The journey is part of the magic.

Until next time,

Moji x