I started Moji Designs in 2008, with the aim of setting up craft and business startup workshops to encourage makers across all craft disciplines to explore their creative ideas and turn that into a successful craft business. With a background in interior design, upholstery, textile printing and ceramics, that same year I launched my interior design business Moji Interiors. This was followed by a limited edition silk screen printed home and fashion accessories. In 2013 I launched my brand Mojiana, finally fulfilling a long-held dream, where I design, produce and sell an exciting range of lighting and jewellery with my ceramic collection being launched in 2019.

I am a great believer that behind every successful achievement in life, lies a positive frame of mind. I believe that to reach your goals you have to step out of your comfort zone and to be brave and follow what your heart desires. Taking the first step is always the most daunting part of any business journey, but once taken, everything else will fall into place through knowledge and experience.

Setting up a craft business in today’s economic climate is not an easy task, but once equipped with the right advice, information and knowledge of the industry, the difficulties can be overcome. My experience has been that my perseverance and passion for my work have proved to be among my most essential assets. I have been through many hair-pulling learning curves and all the trials and tribulations of starting and running a craft business, which have taught me invaluable lessons both in my work and personal life. Through hard work, focus and experience, I have managed to run my companies successfully, and to avoid the most common pitfalls associated with a small craft business.

So let's find out what Moji Designs is all about;

My craft workshops will provide you with a craft skill as a foundation. The business startup workshops will provide you with invaluable advice and information, so that you can pursue your dream of starting and running a successful craft business. The consultation offers an objective perspective, which is often the best way of looking at those problematic business situations that you might not usually recognise as a business owner. My aim is to be a catalyst for you and your business. I will listen to your ideas, plans and details of your business structure and give practical advice and share my thoughts with you. I will provide clarity on the aspects of your work that you may have overlooked or are struggling with. Both the craft and the business workshops including the consultation, are based on my own hands-on experience, academic and self-taught learning in these fields.

I am very excited to share my experience and knowledge with you, so that you can reap the benefits when starting out on your own. There is no time like the present, and I am looking forward to meeting you to make a start!

-Moji Salehi

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