Supporting Artists And Designers In building A Craft Business

Branding for Startups: 1-2-1 or Live Online Training

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Branding Made Simple: Practical Tips & Ideas

Branding for Startups With Moji Designs

A brand provides a face for your company and it is the sum of the look, feel and voice of your business. Branding is the promise you present to your customers and how it is perceived by them. It is a key element in the marketing strategies of your company and the success of your business. Branding must apply to every aspect of your business including your company name, logo, slogan, website, Social media, company mission, business cards, advertising, display, packaging and promotional marketing. This workshop will guide you to have a better understanding of the importance of branding when starting a craft business. It will also provide you with useful guidelines to build and define a clear and strong brand identity, helping customers to connect with your company.

For customers to make a purchase, your product needs to satisfy their needs

 

and build an emotional connection with your brand .

 

If you want to know how to go about creating your own,

 

this workshop is the right one for you.

So let's find out more...

Branding Made Simple

You can attend this workshop on a One-To-One basis at my home studio or receive your Live Training Session in the comfort of your home via Skype or FaceTime. This workshop is designed for you if you are starting a new venture, and need a helping hand with building a stronger brand for your company. Having a clear and well defined brand, will give you a major edge and contributes to setting yourself apart from the competitors in today’s competitive craft market. This workshop can also help if you already have an existing craft business and need guidance on how to analyse your branding strategies with a view to improvement.

This is just a few subjects we will cover during this workshop:

 

  • The difference between branding and marketing
  • Definition of branding
  • How to build a strong brand
  • The visual and verbal elements of branding
  • The essence of a brand
  • The importance of emotional connection between your brand and customers
  • The importance of developing consistency in your branding strategies
  • The importance of recognising your ideal customers
  • The Importance of discovering and articulating your business vision and values
  • Troubleshooting branding
  • Branding with confidence

 

Booking Information

 

Course Fee One-To-One workshop £120    9.30-12.30   including lunch
Live Online Training    1 hour 30 minutes £85
How to book One-To-One: Upon your online payment, you will be contacted by email within 24 hours to arrange a convenient date to attend your workshop. Alternatively, contact us to check the availability before making your payment. We try to be as flexible as possible, so that you can fit the workshops in with your home life and work commitments.
Live Online Training: Upon your online payment, you will be contacted by email within 24 hours to arrange a convenient date and time to attend your Live Online Training. Alternatively, contact us to check the availability before making your payment. This session can be performed by FaceTime or Skype. Each session lasts 1 hour and 30 minutes. A brief questionnaire is sent to you prior to the session. This will enable us to prepare, so that we can get the most efficient use of the time you have booked.
How to pay Booking is made by clicking the “Book Now” button at the bottom of this page. This will open a new page where you will be able to select either a One-To-One Workshop or Live Online Training. Secure payment is made through Paypal or any major debit or credit cards.
Level Suitable for beginners
Certification Attendance certificate on completion of the course/ The basics of branding: One-To-One or Live Online Training
Venue  Moji studio, 33 Cromwell Road, No 4, Hove, BN3 3EB.



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The Basics of Branding

The Basics of Branding

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