Branding for Startups: 1-2-1 or Live Online Training
Branding Made Simple: Practical Tips & IdeasBranding for Startups With Moji Designs
A brand provides a face for your company and it is the sum of the look, feel and voice of your business. Branding is the promise you present to your customers and how it is perceived by them. It is a key element in the marketing strategies of your company and the success of your business. Branding must apply to every aspect of your business including your company name, logo, slogan, website, Social media, company mission, business cards, advertising, display, packaging and promotional marketing. This workshop will guide you to have a better understanding of the importance of branding when starting a craft business. It will also provide you with useful guidelines to build and define a clear and strong brand identity, helping customers to connect with your company.
For customers to make a purchase, your product needs to satisfy their needs
and build an emotional connection with your brand .
If you want to know how to go about creating your own,
this workshop is the right one for you.
So let's find out more...
You can attend this workshop on a One-To-One basis at my home studio or receive your Live Training Session in the comfort of your home via Skype or FaceTime. This workshop is designed for you if you are starting a new venture, and need a helping hand with building a stronger brand for your company. Having a clear and well defined brand, will give you a major edge and contributes to setting yourself apart from the competitors in today’s competitive craft market. This workshop can also help if you already have an existing craft business and need guidance on how to analyse your branding strategies with a view to improvement.
This is just a few subjects we will cover during this workshop:
- The difference between branding and marketing
- Definition of branding
- How to build a strong brand
- The visual and verbal elements of branding
- The essence of a brand
- The importance of emotional connection between your brand and customers
- The importance of developing consistency in your branding strategies
- The importance of recognising your ideal customers
- The Importance of discovering and articulating your business vision and values
- Troubleshooting branding
- Branding with confidence
|Course Fee||One-To-One workshop £120 9.30-12.30 including lunchLive Online Training 1 hour 30 minutes £85|
|How to book||One-To-One: Upon your online payment, you will be contacted by email within 24 hours to arrange a convenient date to attend your workshop. Alternatively, contact us to check the availability before making your payment. We try to be as flexible as possible, so that you can fit the workshops in with your home life and work commitments.Live Online Training: Upon your online payment, you will be contacted by email within 24 hours to arrange a convenient date and time to attend your Live Online Training. Alternatively, contact us to check the availability before making your payment. This session can be performed by FaceTime or Skype. Each session lasts 1 hour and 30 minutes. A brief questionnaire is sent to you prior to the session. This will enable us to prepare, so that we can get the most efficient use of the time you have booked.|
|How to pay||Booking is made by clicking the “Book Now” button at the bottom of this page. This will open a new page where you will be able to select either a One-To-One Workshop or Live Online Training. Secure payment is made through Paypal or any major debit or credit cards.|
|Level||Suitable for beginners|
|Certification||Attendance certificate on completion of the course/ The basics of branding: One-To-One or Live Online Training|
|Venue||Moji studio, 33 Cromwell Road, No 4, Hove, BN3 3EB.|
Read our student testimonials before booking
The Basics of Branding
"- Ruth W, Beginner upholstery, traditional lampshade making and cushion making workshops
Excellent 6 days spent learning new skills and consolidating my previous experience. Tailor made courses with Moji being very accommodating to your needs as a student. Her style of teaching is really good and easy to understand with detailed demo and enough time to do it yourself. The studio is very well equipped making you feel as ease. All courses were more than I had expected and definitely great value for money."
"- Magda S - Texas, USA, Business start-up course and 3 day lampshade making workshop
Sweet Moji, My time with you at Moji Designs not only met, but exceeded my every expectation! My skills for lampshade design advanced greatly under your thoughtful teaching.Your business advice during the one day start-up workshop both encouraged and inspired me to take my vision to the next level.I am so very pleased with my decision and investment of spending this 4 days under your instruction.You are a graceful host and a peaceful teacher. Many thanks!"
"- Fay M - East Sussex, 2 day beginners upholstery workshop
I did the 2 day beginners upholstery workshop with Moji over the weekend as it is a hobby I have been wanting to cultivate for a long time. The one to one tuition format worked brilliantly as it allows you to be completely focused and not feel rushed, just totally immersed in the learning and doing. Doing 2 different styles of seat was great, stage by stage I learnt so much and had a fantastic feeling of satisfaction having used my hands to make something. Especially as its sustainable, making something new out of something old. Moji is fab. Not only she is obviously an experienced and knowledgable professional, but also warm and patient, thorough yet relaxed. A marvellous combination! I would absolutely recommend Moji and this course to anyone. “"
"- Sam H, Textile printing and lampshade making workshops
The course was more than what I had expected. Moji’s Style of teaching is brilliant and I found everything friendly and welcoming.The instructions were very easy to understand and I left knowing that I would be able to do what I had learnt easily again. Photos of each step taken during the workshops are sent by Moji afterwards and that I find very helpful as reference.Thank you for an amazing 2 days."
"- Sue J, Traditional and modern lampshade making workshops
I wasn’t sure what to expect but the course was wonderful and Moji is a great teacher. I have now booked to come back to do both modern and advanced lampshade making courses.”"
"- Kate F, 2 day textile printing workshop
A very enjoyable experience in a fantastic setting. What I loved most about the workshop was that it is taught in a one to one basis allowing me to go through things in real depth and also to proceed at my own pace"
"- Manda Pawelczyk, West Virginia, USA - Traditional lampshade making workshop
I loved my experience of learning traditional lampshades with Moji. The one on one instruction made learning both easy and comfortable. Moji has a great way of teaching and sharing her wealth of knowledge.The studio was light and cozy with plenty of room to work in.It was a fun relaxing 2 days and I hope to come back for more workshops"
"- Caroline P - South Africa, 5 day complete lampshade making workshop
The workshop was very comprehensive, flexible, informative and enjoyable. Excellent value as one-to-one tuition was just what I was looking for with easy and clear instruction which you don’t usually find in books. The studio was very spacious and comfortable. Wonderful hospitality with delicious food served every day."
"- Zoe D, 3 day textile printing and cushion making workshop
Moji is as much a life coach as a teacher. Not only has she given me a fantastically detailed insight into the world of screen printing and a solid base for me to continue forward, she has also helped me understand my objectives so I am leaving this course with real excitement about my future work."
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