Supporting Artists And Designers In building A Craft Business


Welcome to Moji Designs

Hello, I’m Moji Salehi. I am an interior designer, mixed media artist and tutor.

Since I can remember, I have always been creative and eager to learn new things. I didn’t choose it as my profession because it was a job or source of income. I did it because I simply loved it.

I started Moji Designs in 2008, with the aim of setting up craft and business startup workshops to encourage people like you to explore their creative ideas and turn that into a successful craft business. With a background in interior design and textile printing, that same year I launched my interior design business Moji Interiors followed by my silk screen printed collection. Strong and vibrant colours combined with evocative patterns are the main design elements in this small limited edition range of home and fashion accessories. This range is heavily inspired by nature and my childhood spend in Persia, where nature and the ever changing seasons influenced me to create delicate and timeless designs.

In 2013 I launched my contemporary jewellery brand “Mojiana“, finally fulfilling a long-held dream. The collections are inspired by the “Circle of Life” and the element of a circle in design, that with its continuity, has been the foundation of my outlook and work.

I am a great believer that behind every successful achievement in life, lies a positive frame of mind. I believe that to reach your goals you have to step out of your comfort zone and to be brave and follow what your heart and mind desires.

- 'A journey of a thousand miles begins with a single step' - Lao Tzu

Taking the first step is always the most daunting part of any business journey, but once taken, everything else will fall into place through knowledge and experience.

Running three creative businesses simultaneously has given me a unique insight into the worlds of craft and fashion. Setting up a craft business in today’s economic climate is not an easy task, but once equipped with the right advice, information and knowledge of the industry, the difficulties can be overcome.

My experience has been that my patient nature, positive thinking, perseverance and passion for my work have proved to be amongst my most essential assets. I have been through many hair-pulling learning curves and all the trials and tribulations of starting and running a craft business, which have taught me invaluable lessons both in my work and personal life. Through hard work, focus and experience, I have managed to run my companies successfully, and to avoid the most common pitfalls associated with a small craft business.

So let's find out what Moji Designs is all about;

My craft workshops will provide you with a craft skill as a foundation. The business startup workshops will provide you with invaluable advice and information, so that you can pursue your dream of starting and running a successful craft business. The consultation offers an objective perspective, which is often the best way of looking at those problematic business situations that you might not usually recognise as a business owner. My aim is to be a catalyst for you and your business. I will listen to your ideas, plans and details of your business structure and give practical advice and share my thoughts with you. I will provide clarity on the aspects of your work that you may have overlooked or are struggling with. The above is made all the more possible with a positive mindset and a sense of wellbeing. Throughout each workshop and consultation session, I will inspire you to achieve that too. Both the craft and the business workshops including the consultation, are based on my own hands-on experience and academic and self-taught learning in these fields.

Now I am here, and excited to share my experience and knowledge with you, so that you can reap the benefits when starting out on your own. I will do my part, but there is one thing for you to do before starting this journey with me, and that is to believe in yourself and allow your dreams to become reality by taking the first step. We are all innately creative beings and it’s up to you to unleash that creativity. Gain confidence in your ability to be creative and build a business of your dreams. Remember, I was once where you are now, and it is more than possible to turn your dreams, skills and ideas into a successful craft business, and in my case two..!

I have done it, many, many other people have done it, and now you can do it too!

Have fun with this- That’s why you started in the first place!

There is no time like the present, and I am looking forward to meeting you to make a start!



Follow by Email